Extreme Couponing

Extreme Couponing is an American reality television series currently airing on cable network TLC.

The show is about shoppers who make extensive and focused use of coupons to save money while accumulating large quantities of goods. It was previewed in December 2010; after surpassing network expectations with more than 2 million viewers, it received a series order and began regular airings in April 2011.

New York Times columnist Virginia Heffernan described the show as "a deceptively simple look at the complex drama of American spending and the paradoxes of parsimony. E! Online's critic Jennifer Arrow called it a "recessionista series" marked by "a lot of tawdry, exploitative 'reality'" and participants "just doing their crazy best to stretch dollars and provide a little more for their families. Ken Tucker of Entertainment Weekly noted that the show "has elicited some extreme reactions", and called it "a canny example of two elements floating through the country right now," citing "a fascination with extreme behavior as it’s filtered through reality TV" and "the fact that a lot of people don’t have as much money as they used to.

Questions have been raised, by consumer blogger and coupon expert Jill Cataldo and other bloggers, about potential coupon misuse on the show (such as the use of coupons for incorrect items).