LeBron James

LeBron Raymone James, born December 30, 1984) is an American professional basketball player for the Miami Heat of the National Basketball Association (NBA). Nicknamed "King James", he was a three-time "Mr. Basketball" of Ohio in high school, and was highly promoted in the national media as a future NBA superstar while a sophomore at St. Vincent – St. Mary High School. He was selected with the number one pick in the 2003 NBA Draft by the Cleveland Cavaliers and signed a shoe contract with Nike before his professional debut. Listed as a small forward, James has set numerous youngest player records since joining the league. He was named the NBA Rookie of the Year in 2003–04, was named the NBA Most Valuable Player in 2008–09 and 2009–10, and has been both an All-NBA selection and an All-Star every season since 2005. In 2010, a much-publicized free agency process ended with James signing with the Miami Heat. He became the third reigning NBA MVP to change teams and the first since Moses Malone in 1982.

The focal point of the Cleveland offense, James led the team to consecutive playoff appearances from 2006 through 2010. In 2007, the Cavaliers advanced to the Conference Finals for the first time since 1992 and to the NBA Finals for the first time in franchise history. James has been a member of the USA national team, winning a bronze medal at the 2004 Olympics and gold at the 2008 Olympics.

High school career

James attended St. Vincent–St. Mary High School in Akron, where he became a starter during his freshman year for the Fighting Irish. He averaged 21 points and 6.2 rebounds, and led the team to a 23–1 record, en route to the Division III state title. Coach Keith Dambrot started working with James doing $1 clinics at a local recreation center. In his sophomore year, James averaged 25.2 points, 7.2 rebounds, 5.8 assists and 3.8 steals. He led the team to a 26–1 record and a Division III state title for the second straight season. He was the first sophomore to be named Ohio's "Mr. Basketball" and became the first sophomore ever selected to the USA Today All-USA First Team.

In James' junior year his stats improved again. He averaged 29.0 points, 8.3 rebounds, 5.7 assists and 3.3 steals and was again named Mr. Basketball of Ohio. He earned a spot on the All-USA First Team, and was named the 2001–2002 boys' basketball Gatorade National Player of the Year. It was at this time that his nickname "King James" became a household staple in Ohio.

James appeared in SLAM Magazine, which began his nationwide exposure. The St. Vincent–St. Mary basketball team did not defend its state title when increased enrollment forced the team to move up to the more challenging Division II (Ohio high school basketball has four divisions based on annual enrollment figures) and lost to Roger Bacon High School. James considered declaring for the 2002 draft after the season ended by petitioning for an adjustment to the NBA's draft eligibility rules, which at the time required prospective players to have at least completed high school. The petition was unsuccessful, but it ensured him an unprecedented level of nation-wide attention as he entered his senior year. By then, James had already appeared on the covers of Sports Illustrated and ESPN The Magazine. His popularity forced his team to move their practices from the school gym to the nearby James A. Rhodes Arena at the University of Akron. NBA stars such as Shaquille O'Neal attended the games, and a few of James' high school games were even televised nationally on ESPN2 and regionally on pay-per-view.

Personal life

James was born on December 30, 1984 in Akron, Ohio, to a 16-year-old mother, Gloria. His biological father, Anthony McClelland, was an ex-convict who left Gloria. Gloria then had to raise LeBron by herself.

James has two children with his high school sweetheart, Savannah Brinson. The first, LeBron James Jr., was born on October 6, 2004, and the second, Bryce Maximus James, on June 14, 2007. They currently reside in Coconut Grove, a Miami suburb, where James bought a three-story mansion overlooking Biscayne Bay for $9 million on November 12, 2010.

Endorsements

James has endorsement contracts with Nike, Sprite, Glacéau, Bubblicious, Upper Deck, McDonald's and State Farm. With Nike, James has released six signature shoe styles, and four additional shoes (20–5–5, Soldier, Soldier 2, Ambassador). He has acted in a 2007 series of commercials called "The LeBrons", as well as had his likeness voiced by Kenan Thompson in a 2009 commercial series titled "MVPuppets". In December 2007, James was ranked at #1 in the Forbes Top 20 Earners Under 25 with annual earnings of $27 million.

James and Ice Cube have paired up to pitch a one-hour special to ABC based on James' life. James will act as executive producer if the show is greenlighted. James appeared on the cover of the February 2009 edition of GQ magazine. He stars in the Lions Gate film, More Than a Game (2009).

Following an agreement with Fenway Sports Group to become the sole marketer of his rights globally, in return as part of the deal James and his manager Maverick Carter became minority stakeholders in English Premier League giants Liverpool F.C.

On April 10, 2011 James became the new global brand ambassador for luxury Swiss watchmaker Audemars Piguet. He will in addition collaborate to produce his own limited-edition watch, for which he will donate the proceeds from any future auctions of these timepieces to his charity, the LeBron James Family Foundation.

Public image

During the 2007 NBA Playoffs, James drew criticism when he declined to sign a petition started by his teammate, Ira Newble, regarding the Chinese government's alleged involvement in the ongoing conflict in the Darfur region of Sudan, stating that he did not know enough about the issue. A year later, James did talk publicly about the issue, saying, "At the end of the day we're talking about human rights. And people should understand that human rights and people's lives are in jeopardy. We're not talking about contracts here. We're not talking about money. We're talking about people's lives being lost and that means a lot more to me than some money or a contract.

James received criticism from Cleveland fans and critics for attending Cleveland Indians games against the New York Yankees dressed in a Yankees hat. James said, "As individuals I want every Indian to succeed. I love all these fans for coming out and supporting us. But team-wise I want the Yankees to win." Despite residing in Ohio for all of his childhood, James added that he grew up as a Yankees fan, a Dallas Cowboys fan and a Chicago Bulls fan. In January 2008, Nike released the Air Zoom V LeBron shoe, which featured a Yankees-type motif and was made available only in New York City.

2010 free agency

James became a free-agent at 12:01 A.M. ET on July 1, 2010. He filed papers to formally change his jersey number 23 to 6 for the season. James was courted by several teams, including the Knicks, Nets, Heat, Bulls, Mavericks, Clippers, and his hometown Cavaliers.

On July 8, 2010, James announced on a live ESPN special, The Decision, that he would be playing for the Miami Heat for the 2010–11 season and teaming with Miami's other All-Star free agent signees Dwyane Wade and Chris Bosh. The Decision was broadcast from the Boys and Girls Club of Greenwich, Connecticut.

In this fall, this is very tough, in this fall I'm going to take my talents to South Beach and join the Miami Heat... I feel like it's going to give me the best opportunity to win and to win for multiple years, and not only just to win in the regular season or just to win five games in a row or three games in a row, I want to be able to win championships. And I feel like I can compete down there.

—LeBron James

Wade had informed Heat President Pat Riley that James wanted to become less of a scorer and more of a distributor, and James looked forward to no longer carrying the offense night after night as he did playing with Cleveland. Riley sold to James that "LeBron would be Magic Johnson, Dwyane Wade would be Kobe Bryant, Chris would be Kevin Garnett." Relieved of the burden of scoring, James thought he could be the first player to average a triple-double in a season since Oscar Robertson.

The Cavaliers were informed of James' decision minutes before the show began. The television program drew high ratings as well as criticism for the prolonged wait until James' actual decision and the spectacle of the show itself.

In Cleveland, fans considered James' departure a betrayal that ranks second to Art Modell's efforts to relocate the Cleveland Browns to Baltimore. Cleveland Cavaliers majority owner Dan Gilbert almost immediately published an open letter to fans, denouncing James' decision as a "selfish", "heartless", "callous", and "cowardly betrayal", while guaranteeing that the Cavs would win an NBA title before the "self-declared former King.  Gilbert's sports-memorabilia company Fathead also lowered the price of wall graphics depicting James from $99.99 to $17.41, the birth year of Benedict Arnold. William Rhoden of The New York Times defended James by stating that Gilbert's "venomous, face-saving personal attack", along with the ensuing "wrath of jersey-burning fans", only validated James’ decision to leave Cleveland. Reverend Jesse Jackson, American civil rights activist, said Gilbert's feelings "personify a slave master mentality", and he was treating James as "a runaway slave". J. A. Adande of ESPN said, however, that James chose to promote the drama of his decision in an hour-long television special instead of showing "common courtesy" to notify Cleveland and other teams of his plans. On July 12, 2010, NBA Commissioner David Stern fined Gilbert $100,000 for the letter's contents, while also criticizing the way James handled free agency. On July 14, James told J.R. Moehringer for a GQ article that there was "nothing at all" he would change about his handling of free agency.

Former NBA players criticized his decision to not stay with Cleveland and continuing to try to win a championship as "the guy. Michael Jordan stated that he would not have contacted his rivals from other teams like Magic Johnson and Larry Bird to play on one team together, as "I wanted to defeat those guys." Jordan added that "...things are different [now]. I can't say that's a bad thing. It's an opportunity these kids have today.  Johnson echoed Jordan's sentiments on teaming with rivals.

On September 29, 2010, asked by Soledad O'Brien of CNN if race was a factor in the fallout from The Decision, James said, "I think so, at times. There's always – you know, a race factor.  James had previously stayed clear of racial issues. When the earlier controversy over his cover on Vogue became a national debate, James had no comment. Mike Freeman of CBSSports.com, said James suddenly bringing up race in this instance was "laughable.   Jason Whitlock of Foxsports.com said James' usage of the race card was "an excuse to avoid dealing with his own bad (The) Decision. Adande, however, said James "didn't claim to be a victim of racial persecution" and "caused us to examine the bias that's always lurking".

Before a game against the Nets on October 31, his first game against one of his suitors, James reflected on his free agency: “If I had to go back on it, I probably would do it a little bit different,” James said. “But I’m happy with my decision.” He declined to be more specific.

Miami Heat (2010–present)

On July 9, James officially completed a sign-and-trade deal with the Miami Heat.[99] On the same day, the Heat threw a welcome party and introduced James, Wade and Bosh to the 13,000 Heat fans at American Airlines Arena. The rock concert atmosphere featured the trio arriving to plumes of smoke with Bosh and Wade pointing to the crowd and James strutting around. Howard Beck of The New York Times described the national fan reaction to the party: "Everyone saw something: greatness, arrogance, self-indulgence, boldness, cowardice, pride, friendship, collusion, joy, cynicism, heroes, mercenaries.

In New Jersey on October 31, he was booed by Nets' fans as expected. Boos came when James’ name was called during the pregame introductions, and continued whenever he touched the ball. When James was running the point, fans had more time to notice and the booing was more intense. There were loud cheers when he had a couple of powerful dunks.

On November 2, James had a game-high 12 assists in a 129-97 win over the Minnesota Timberwolves. James was the primary ball handler for nearly the entire 33 minutes he played against the Wolves. He has been playing throughout the season the point guard role that Riley sold to him during free agency. I don't want to be called a point guard, but I can't stop it," said James. Heat public relations announced that James's 12 assists was the highest in franchise history by a forward. On November 9 in a 116-114 loss to the Utah Jazz, James finished with 20 points, 14 assists and 11 rebounds, his first triple-double with the Heat. It was his 29th career triple-double, the seventh that came in a loss. On December 2, the Heat played in Cleveland in James' first game back since departing as a free agent. The crowd directed derisive chants and signs at James, who was booed every time he touched the ball. With tight security, the crowd was rowdy but not violent and there was only one arrest and four ejections. James scored a then-season-high 38 points and Miami won in a 118–90 blowout as the hostile crowd was quieted before halftime. In a well publicized arrival after spurning the franchise, LeBron James had his second triple double of the season with 32 points, 11 rebounds, and 10 assists against the New York Knicks at Madison Square Garden in a blowout victory. In the Heat's 104-100 victory over the Orlando Magic on February 3, 2011, James scored 23 points in the first quarter, breaking Alonzo Mourning's single-game franchise record of 21 first-quarter points (March 29, 1996). James finished the game with 51 points, a season high, along with 11 rebounds and eight assists.

On March 29, in James' second game at Cleveland as a member of the Heat, he skipped his pregame player introduction, saying that he was using the bathroom, and entered the arena during the Cleveland Cavaliers player introductions. The Heat lost to the Cavaliers 102-90 despite James' 27 points, 12 assists and 10 rebounds.

James finished second in the league in scoring with 26.7 points per game and Dwyane Wade finished fourth (25.5 points per game). They combined to score 4,052 points this season, most by a duo in franchise history.


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