MC Hammer television & film career

M.C. Hammer has made cameos and/or performed on many television shows such as Saturday Night Live (as host and musical guest), Amen and Martin. He also made a cameo in the 1993 Arnold Schwarzenegger film Last Action Hero. Hammer would also go on to appear as himself on The History of Rock 'N' Roll, Vol. 5 (1995).Additionally, he has been involved in movies as an actor - such as in One Tough Bastard (1996), Reggie's Prayer (1996), the Showtime film The Right Connections (1997), Deadly Rhapsody (2001) and Finishing the Game (2007) - and as a television and movie producer as well.
In 1991, M.C. Hammer and Bust It Productions (including B Angie B, Special Generation and Ho Frat Ho) appeared in concert from New Orleans on BET.
Despite public attacks about his financial status, after meeting at the National Association of Broadcasters convention in Las Vegas, Nevada in April 2001, it was Hammer (credited as a producer) who provided the much needed funding to filmmaker Justin Lin for Better Luck Tomorrow (2002). In its first ever film acquisition, MTV Films eventually acquired Better Luck Tomorrow after it debuted at The Sundance Film Festival. The director said, "Out of desperation, I called up MC Hammer because he had read the script and liked it. Two hours later, he wired the money we needed into a bank account and saved us."
Hammer appeared in two cable television movies. At the age of 39, he was one of the producers for the VH1 movie Too Legit: The M.C. Hammer Story, starring Romany Malco and Tangi Miller as his wife, which aired on December 19, 2001. The film is a biopic which chronicles the meteoric rise and precipitous fall of the rap singer. "2 Legit To Quit: The Life Story of M.C. Hammer" became the second highest-rated original movie in the history of VH1 and broadcasted simultaneously on BET. "The whole script came from me," says Hammer, "I sat down with a writer and gave him all the information."
In 2003, Hammer appeared on The WB's first season of The Surreal Life, a reality show known for assembling an eclectic mix of celebrities to live together. He was also a dance judge on the 2003 ABC Family TV series Dance Fever. Additionally, he appeared on VH1's And You Don't Stop: 30 Years of Hip-Hop (2004) as well as in 100 Greatest Songs of the 90s (2008), a countdown which he was also commentator on. His eldest child, A'Keiba Burrell, was a contestant on MTV's Rock the Cradle in April, 2008 (which Hammer also made appearances on).
According to past articles, Hammer had shown an interest in having his own reality show with specific television networks at one point. Already being a part of shows for VH1 and The WB (I Married... M.C. Hammer and The Surreal Life), it was later confirmed he would appear in Hammertime on A&E Network in the summer of 2009. This reality show was about his personal, business and family life. The following year, Hammer appeared on Live with Regis and Kelly June 3, 2009 to promote his show which began June 14, 2009 at 10 PM EST.
In August 2008, a new ESPN ad featured Hammer in it, showcasing his single "I Got Gigs'" (from his DanceJamtheMusic album). The commercial was for Monday Night Football's upcoming football season. This is not the first commercial in more recent years that Hammer has been in, or his songs/raps/dancing was used for or included in. (i.e. Lay's, Hallmark Cards, Purell, Lysol, Nationwide Insurance, Citibank, etc.) On February 1, 2009, Hammer and Ed McMahon were featured in a Super Bowl XLIII commercial for Cash4Gold.com.
Along with Betty White, Hammer appeared and voice-acted on the September 17, 2010 episode of Glenn Martin, DDS called "Step-brother".
M.C. Hammer's music has also been used in many television shows and movies, especially "U Can't Touch This", such as The Fresh Prince of Bel-Air (1990), Hot Shots! (1990), The Super (1991), Doogie Howser, M.D. (1992), Don't Be a Menace to South Central While Drinking Your Juice in the Hood (1996), Charlie's Angels: Full Throttle (2003), Into the Wild (2007), Tropic Thunder (2008), Dancing with the Stars (2009), Glee (2010) and many more. Additionally, "This Is What We Do" was a 1990 track by Hammer (featuring B Angie B) for the Teenage Mutant Ninja Turtles film and soundtrack. Tracks "That's What I Said" and "Feel My Power" were used for the Rocky V film and soundtrack. Some examples of other raps by Hammer used in movies and television were "Addam's Groove" (The Addams Family), "Pray" (License to Wed), "2 Legit 2 Quit" (Hot Rod), "I Got It From The Town" (The Fast and the Furious: Tokyo Drift), "Help Lord, Won't You Come" (Kingdom Come), "Let's Go Deeper" (Beverly Hills, 90210) and "Straight to My Feet" (Street Fighter), among others.




Dancer and entertainer


M.C. Hammer's dance style not only helped pave the way for the Bay Area movement called Hyphy, but also helped to bring hip-hop and rap to the Bay Area. His dancing skills are still taught to this day. With his popular trademark Hammer Pants, one phenomenal difference from Hammer versus other performers during his heyday was that he was an entertainer, both during live shows and in music videos. His flamboyant dancing was as much a part of his performances as rapping and musical instruments were. With high-energy dance routines, he is often considered one of the greatest dancers. While adding his own techniques, Hammer adopted styles from James Brown and The Nicholas Brothers such as the splits, and feverish choreographed dance routines including leaps and slides, most notably. His creation of such dances as "Hammer Dance" (or the "Typewriter Dance") and the use of "The Running Man" and the "Butterfly," among others, made his flashy and creative dance skills unlike any others at the time.
Hammer's showmanship and elaborate stage choreography, involving fifteen dancers, twelve backup singers, seven live musicians and two disc jockeys, gave him a powerful visual appeal. Hammer was the first rap artist to put together a choreographed show of this type, and his visual flair attracted heavy airplay for his videos on MTV, which at the time had a predominantly white viewership that had aired little rap music before Hammer.
During a 1990 visit from M.C. Hammer (accompanied by his friend Fab Five Freddy) on Yo! MTV Raps, one of the dancers whom Hammer was holding auditions for was a then-unknown Jennifer Lopez.
At the height of his career, Hammer had his legs insured for a substantial amount of money (into the millions), as mentioned in an interview by Maria Shriver in the early 90s. He later suffered an injury to his knee that halted his dancing career for a period of time. Eventually, BET ranked Hammer as the 7th Best Dancer Of All Time. Some of Hammer's entourage, or "posse" as he called them, were also trained/skilled dancers. They participated in videos and at concerts, yet too many dancers and band members eventually contributed to Hammer's downfall, proving to be too much for him to finance.
In 2000, Hammer's rap video for "Pop Yo Collar" (featuring Wee Wee) demonstrated "The Phat Daddy Pop", "In Pop Nito", "River Pop", "Deliver The Pop" and "Pop'n It Up" dance moves.
Hammer is still active in the dance media/genre, both on television shows and as co-founder of DanceJam.com (which showcases dance competitions and instructional videos on all the latest dance styles). Well known for bringing choreography to hip-hop, many of his dancing skills can now be seen on this dance-focused social networking site. "Dance is unlike any other social medium. It's the core of our culture," Burrell told Wired News.
In addition to his websites and other Internet appearances, Hammer has also appeared demonstrating much of his dancing abilities on talk shows such as The Arsenio Hall Show, Soul Train, Late Night with Conan O'Brien (performing O'Brien's famous "string dance" together as well), Ellen, The View and was a dancing judge on Dance Fever. On June 3, 2009, he performed the "Hammer dance" on Live with Regis and Kelly with Will Ferrell as co-host.
While Hammer may have challenged and competed with Michael Jackson during the height of his career, they were friends, proven by a phone call Hammer had with Jackson about his "Too Legit to Quit" video which he shared on The Wendy Williams Show (July 2009). Hammer wanted to ensure he was not offended by the ending of the video where a purported Michael Jackson (seen only from behind) does the "2 Legit 2 Quit" hand gesture with his famous glove. They also appeared together at the funeral service for James Brown in 2006, where Hammer danced in honor of The Godfather of Soul. After Jackson's death, Hammer posted his remembrance and sympathy of the superstar on Twitter. Michael's friend and fellow pop culture icon Hammer told Spinner that, "now that the King of Pop has passed, it's the duty of his fans and loved ones to carry Jackson's creative torch." He went on to say, "Michael Jackson lit the fuse that ignited the spirit of dance in us all. He gave us a song and a sweet melody that will never die. Now we all carry his legacy with joy and pride."